Shots of Food for Restaurant

Since you want to sell the food on a menu, the images of said food need to be top-notch. Again, people won’t find poorly shot food appetizing to eat, and including low-quality pictures of certain dishes on a menu would likely dissuade people from ordering those dishes! Part food photography, part great technique, taking electrifying shots of food for a menu is an exciting and rewarding process that will translate into real profits. Some may have a big budget they can spend on the shoot, which means you as the photographer are like a kid in a candy store, as you’ll have access to better lighting and equipment, but that’s not always necessary. At the same time, maybe you want to bring in a host of expensive equipment yourself because the shoot is for a big client. For some more low-budget clients—maybe it’s a casual-fare restaurant that’s just opened or even a food truck – relying on just natural light for your shoot can work wonders, too. After all, the determining factor is really the technique you use, more than anything else. In this piece, we’ll look at natural lighting.

Even great menu photography deserves thoughtful composition. Remember that these shots are vital to your client’s business, as customers will be making their buying decisions in large part based on your photos. You don’t want to overcrowd the photo because the subject is obviously going to be the plates of food. Putting too many elements into the background can distract from the food you’re shooting, and that would be self-defeating. Instead, use minimalism to overcome this potential source of trouble. Limit your foreground or background elements to just one or two, thus ensuring that your dishes are the main stars of your menu photography. The elements in the foreground or background should also be blurry (out of focus), so that viewers have no choice but to look at the food and pay attention to it.

Photographing food for a client’s menu is considerable fun and also stimulating work. Besides dealing with the challenges of shooting inside of a restaurant and finding that natural light in only a few, choice places, you’ll also have to contend with the challenge of making your food look great. That’s no easy task, to say the least! But when you focus on great technique like making sure your composition is lined up right, then even the most challenging menu shoot becomes something manageable. And if you still have problems with the food, don’t hesitate to try unexpected tricks to really doll the food up. After all, the only thing that matters with menus is making the pictures you take for them good enough to eat right off the page.