Creating an Impressive Photography Portfolio

However, creating a photography portfolio is not easy. It’s not something that you can do in a few hours or overnight. You have to invest your time, effort, talents, and your photography skills to create an impressive collection. After all, your portfolio is your investment; it is your calling card and it introduces your work to the world. There are now two ways for you to create a portfolio. You can choose to make a physical portfolio, or you can go with an online portfolio. For maximum visibility, however, you should go for both. Create a traditional photography portfolio first and then find someone to help you make an online portfolio. You can choose to do just one, but majority of clients nowadays look for both. So it’s better to be sure than sorry.

1. Identify Your Audience

Before you start building your portfolio, you need to identify your niche or audience first. To whom do you want to show your photos? To whom are you trying to reach out? Who do you wish would view your photos? Knowing the answers to the said questions will help you determine your reason for creating the portfolio. Additionally, the answers can also help you identify the style, tone, and content your portfolio should possess.

For example, if your target audience is couples planning their weddings, your portfolio should showcase engagement, bridal shower, and wedding photos. Likewise, the tone and style should also complement an engagement or wedding vibe. If you have a website, your main homepage should feature your niche photos. For instance, in Sumastre Photography, we specialize in aerial photography. We highlighted all our aerial photography and videography works at the top of the homepage so that it will be prominently displayed at the website. It’s the first set of photo-collection the visitors and potential clients will see – no need for them to click other links or navigate away from the main webpage.

2. Choose Your Photos Wisely

You will need to plan or choose which photos to include in your portfolio. Better yet, decide on whether or not you need to shoot new ones (most photographers do this). Brainstorming (if you have a team or with your friends) and planning are two ways of making sure that your project is well organized.

3. Create a Web Presence

Since you’re going to build an online portfolio, too, you have to create a website. Make this a part of your brainstorming session, but be sure that you have a good web designer with you. The designer can help in laying out the technical attributes of the website, including the SEO side of it (if you want your site optimized for search engines). Likewise, with a designer around, you’ll have someone who can help you with the visual aspects. Designers have a very keen eye for details, and this is an advantage for anyone who wants to come up with an attention-grabbing portfolio.